About James Stockdale

Our training and development programmes are built on real experience, not theory.

James Stockdale is the founder of Seymour’s Spraying Training & Development and the creator of this course. He’s also the person behind the growth of JWS Coatings UK, a spray coatings business that he developed from a one-man operation into an award-winning company.

James didn’t start with a team, investors or a ready-made blueprint. He learned the trade on the job, built his reputation customer by customer, and refined his systems through years of hands-on work in residential and commercial settings.

Many of the processes taught in this programme were first used internally while building and training within JWS Coatings, long before they were ever formalised into a course.

Experience That Informs Our Training

Our programmes exists because people kept asking how it was done.

Over the years, James has been asked by tradespeople, decorators and career-changers how to:

• Set up properly from day one
• Choose equipment without overspending
• Price work with confidence
• Win customers without relying on discounts
• Move from working in the business to running a business

The answers to those questions are what shaped our training.

Every framework, checklist and process inside our training courses has been tested across real projects delivered nationwide, refined over time, and pressure-checked in day-to-day operations.

Why Seymour’s Spraying Training & Development

This course is delivered through Seymour’s Spraying Training & Development so it can stand as a professional training programme in its own right.

It isn’t a marketing extension of JWS Coatings.
It isn’t tied to selling services or equipment.

That separation allows the training to focus purely on education and skill development, while drawing insight from a business that has operated at professional standards for years.

JWS Coatings provides the background.
James provides the insight.
Seymour’s provides the structure and learning journey for you.